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I normally don’t use this blog in this way, but have you seen the latest Highlander commercial? The one in which a young boy feels sorry for another boy because he isn’t “cool?” The one in which he uses the term “lame” as a derogatory comment?
My husband first mentioned the commercial to me a few days ago and I was appalled by it. Upon discussion with a few friends on Facebook, I looked up Toyota’s website and found a mailing address for correspondence, and I encourage you to write a letter and express your disappointment and disgust at this commercial, which encourages disparity due to economic status and materialism as a determination of “coolness” and self-worth. Horrible lessons displayed by children on a commercial obviously geared towards children and families. Here is my letter, along with the correspondence address below: